Financial Services8 weeks

Financial Advisory Firm Grows AUM by $12M with Retirement Quiz

How a wealth management firm attracted high-net-worth clients with a retirement readiness assessment that pre-qualified prospects and built trust before the first meeting.

About the Client

Company
Independent Wealth Management Firm
Industry
Financial Services
Size
$150M AUM

Key Results

34 clients
New Clients
First year vs 10 avg
$12M
AUM Growth
New client assets
$350K
Avg Client Assets
vs $280K historical
62%
Consultation Rate
Quiz to meeting
45%
Close Rate
+50% vs referrals
$890
Cost per Client
vs $2,400 industry avg

The Challenge

This independent RIA was struggling to compete with larger firms for high-net-worth clients.

Referral Dependency: 90% of new clients came from referrals, limiting growth to 8-10 new clients per year.

Long Trust-Building Process: Prospects needed 4-6 touchpoints before booking a consultation, dragging out the sales process.

Undifferentiated Marketing: Their website and marketing looked like every other financial advisor, failing to demonstrate expertise.

Compliance Constraints: Financial services marketing restrictions made it difficult to stand out or make compelling claims.

Previous digital marketing efforts (SEO, LinkedIn ads) had generated leads, but most were unqualified or not ready to make a move.

Our Solution

Created a comprehensive retirement readiness assessment quiz
Designed compliant result pages that educated without advising
Built automated email nurturing with educational content
Implemented lead scoring to prioritize high-asset prospects
Created personalized follow-up based on retirement timeline and concerns
Developed content strategy positioning the firm as retirement planning experts

Implementation

Week 1-2: Compliance Review & Strategy We worked with their compliance officer to design a quiz that collected useful data while staying within regulatory boundaries. The focus was on education, not advice.

Week 3-4: Quiz Development We created a 12-question assessment covering retirement timeline, current savings, risk tolerance, and lifestyle goals. Results provided a "readiness score" with educational explanations.

Week 5-6: Nurture System We built compliant email sequences that continued the educational approach. Each email addressed a common retirement planning question or misconception.

Week 7-8: Launch & Optimization We launched with LinkedIn ads targeting the 50+ demographic in their service area. A/B testing improved quiz completion rate by 35%.

"The quiz pre-qualifies clients perfectly. Everyone who comes in has already thought through their retirement concerns and sees us as experts. We're no longer competing on price - we're competing on trust we've already built."
DLC
David L., CFP®
Managing Partner

Services Used

Quiz FunnelsAi Lead NurturingAi Seo
Financial ServicesWealth ManagementQuiz FunnelB2CLead Generation

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